The project aimed to rebrand Orbitz with a fresh, modern appeal, introducing three new flavors: Watermelon, Kiwi, and Peach. The primary objectives were to create a cohesive brand identity, enhance customer engagement, and increase market share. The challenges included developing a visually appealing and user-friendly website, designing attractive product packaging, and implementing interactive features such as ‘hot spots’ on product images to provide detailed information. Despite these challenges, the outcomes were highly successful, resulting in a dynamic and engaging website, visually striking packaging, and an overall positive reception from the target audience, ultimately boosting Orbitz’s brand visibility and consumer interest.